Apart making a niche in the shoes and apparels segment, Woodland is now plans to add new products to its shelves. A new range of skin care products is set to be added to the existing range of accessories which includes backpacks, shoe care, belts, wallets, caps and sippers. Working in collaboration with a German company, BNS, the company will develop a special cream for travellers. These products will be launched in September/October this year in the prices range of Rs 500-1,000.
Not only new products but they also plan to increase store count to 60 this year. With 25 per cent growth annually, products and retail expansion are on its agenda. Woodland has around 300 exclusive stores within India and now the focus has shifted to smaller towns to push up growth. It also has a global presence with stores in the Middle East and Europe and with eyes set on the China market. Internationally, though, they are focusing more on multi-branded stores for the moment.